Who We Are

Strategically savvy marketing experts.

Heather and Emily met each other on the playground of McKenzie Elementary School in Wilmette. After successfully leading the Friends of the Library Board for several years, they decided to team up again, this time to help local businesses grow through strategic marketing. Welcome to Efficiency Marketing and Publicity.

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Meet Emily

“Every business has a story to tell. Sharing those interesting and unique details is what brings your story to life and makes your business memorable.”

Emily is a wordsmith. She’s a master storyteller — always asking the right questions and drawing out those unique details — sharing a story that will change the way people perceive your business. Emily is your go-to-gal to tell your story in a range of mediums, from press releases, newsletters, print ads and brochures to emails, websites and social media posts. And did we mention she’s a local expert? Emily reported locally for four years, writing over 800 articles on just about everything, including local businesses and nonprofits. She is also an attorney and practiced intellectual property law in New York City. Emily received her B.A. in American Studies from Mount Holyoke College and her J.D. from Northeastern University.

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Meet Heather

“I love working with clients to develop a distinctive brand identity and strategic marketing plan to grow their business.”

Heather never forgets the big picture. She is a skillful strategist who knows how to recommend the right tactics to optimize any marketing plan. Heather guides clients through a brainstorming session like a master, helping them discover a brand personality they never had. And while she spent years honing her craft with big names like Kellogg's and McDonald’s, Heather knows how to harness those skills for the local market. Heather worked at large advertising agencies Leo Burnett and DDB Chicago, where she developed a passion for solving her client's needs in unique and powerful ways. Heather earned her B.A. in American Culture from University of Michigan.

What We Believe

We believe that locally owned businesses are the fabric of our community. Everyday we are committed to helping our local businesses thrive, grow and become the best that they can be through strategic marketing. 

Strategic + Effective